Forum Motivation!

From Cairo to London, Social Media is fast changing the way we engage our world and interact with each other. Media has gone digital and everyone is a participant. Communication options are exploding and information, comments, reviews are instantly and universally available. With the growing popularity and acceptance of social media and social network platforms, the voices of visitors and tourists have never been more powerful. In fact, what visitors and tourists have to say about your brand using social networks is in many ways gaining more credibility than advertisement. Once on the Internet, these reviews and comments have the potential of spreading virally in an instant!

To be sure, the emergence and growth of social media will have a significant effect on the hospitality, travel and tourism industry. For the hospitality, travel and tourism industry, social media platforms are becoming acceptable and unique avenue to promote brands and services, engage visitors & tourists…! Howbeit, the truth is that this emerging social media digital interactive culture presents the tourism industry with both huge challenges and exceptional opportunities. The plethora of options and fragmentation of markets means old school media methods are no longer sufficient! The future of the hospitality, travel and tourism industry will be greatly and significantly influenced by Social Media! Therefore, we need to respond practically to challenging questions such as:

How does the tourism industry leverage the juicy benefits of social media and social networks to achieve desired visitor experience, drive domestic tourism growth and increase global competitiveness?

What should the strategy, the message, the channel and processes be?

Is it worth it? What is the return on investment and how do we measure success?

This Social Media & Tourism Forum will bring together a pool of innovative and savvy experts both within and beyond the tourism industry, who will provide insightful and practical guide to developing a successful and rewarding social media strategy for the hospitality, travel and tour industry! Don’t miss it!